-
A Leader’s Guide: Influencing Through Practical Marketing Principles
Leadership is about influencing and driving change, which is not always easy. It can be disheartening and frustrating when pushback or indifference meets engagement efforts. When there is conflict, it’s a struggle to communicate in a manner that aligns teams and organizations. A well-intentioned, goal-oriented leader may screen out seeming relationship distractions while navigating challenges.…